Hello, I'mSourav.
Senior Graphic Designer and Art Director with 7+ years building brand identities, packaging and digital campaigns for retail, FMCG and enterprise clients.
Designer, art director, maker.
Brand identity, packaging and digital design for retail, FMCG and enterprise clients.
I own end-to-end visual design — from brief and concept through artwork, pre-press and final delivery.
I build and govern brand guidelines and design systems, art-direct campaigns across print and digital, and mentor junior designers through structured review cycles.
Advanced across the Adobe Creative Cloud and CorelDRAW, working in Figma and Adobe XD for UI/UX, with generative AI built directly into my production workflow.
- Based in
- Jalandhar, Punjab
- Currently
- New Age Products
- Focus
- Brand · Packaging · Digital
- Availability
- Full-time & freelance
Every published case study.
The full set of projects on my Behance profile. Click any card and it opens that case study on Behance — the complete board, not a preview.
Packaging
Packaging
Packaging
Social
UI / UX
UI / UX
Web
Packaging
Identity
Outdoor
Print
Print
Identity
Invitations
PackagingSee everything on Behance
All 15 published projects — packaging, identity, campaign creative, print, outdoor and product UI — in full resolution on my profile.
Seven years, four studios.
Senior Graphic Designer
2024 – PresentNew Age Products
Remote, India
- Lead end-to-end visual design across e-commerce, packaging and digital marketing, delivering 150+ on-brand assets per month.
- Own and govern the brand identity system, holding typography, colour, photography and layout standards consistent across every channel.
- Built a reusable master template and component library in InDesign and Illustrator, cutting concept-to-delivery time on recurring formats.
- Introduced Midjourney, Firefly Generative Fill and Gemini into the production pipeline, reducing dependence on paid stock photography.
- Prepare print-ready, pre-press-checked artwork with correct CMYK profiles, bleed, trim and dielines for packaging and large-format print.
Senior Graphic Designer
2023 – 2024International Marketing Co. Ltd. (IMC)
India
- Managed and mentored a team of 3 junior designers, running design reviews and quality-checking 100+ assets each month.
- Owned the visual brand language for a nationwide direct-marketing network across catalogues, packaging, social, POS and event collateral.
- Authored design SOPs, master templates and a central brand asset library that reduced revision rounds across the team.
- Art-directed and typeset multi-page product catalogues in InDesign, managing colour correction, proofing and vendor pre-press handoff.
Graphic Designer
2021 – 2023Skumar Printers
Jalandhar, India
- Produced print-ready artwork for 200+ client projects with a record of zero pre-press rejections through disciplined colour management.
- Worked directly with clients to interpret briefs, present concepts, manage revisions and secure final proof sign-off.
- Prepared dielines, packaging mockups and 3D product visualisations so clients could approve structure ahead of production.
- Collaborated with the print floor on substrate, stock, finishing and CMYK and spot-colour workflows.
Graphic Designer & Social Media Handler
2019 – 2021Digital Raisers
Jalandhar, India
- Delivered daily social content, ad creatives and campaign visuals for multiple SMB clients across Instagram, Facebook and LinkedIn.
- Designed logos, full brand identities, stationery and digital ad creative from brief through final delivery.
- Built and maintained client content calendars and edited short-form video and motion graphics.
What I do, end to end.
From the first brief to print-ready artwork on the press.
Brand Identity & Art Direction
Logos, visual identity systems and brand guidelines, held consistent across every touchpoint.
Packaging & Print Production
Dielines, structural mockups and pre-press-checked CMYK artwork with correct bleed and trim.
E-commerce & Digital Creative
Listing imagery, lifestyle shots, paid social, display banners and email creative built to convert.
Design Systems & Templates
Reusable InDesign and Illustrator component libraries that cut concept-to-delivery time.
Generative AI in Production
Midjourney, Firefly and Gemini folded into real workflows for ideation, expansion and variants.
Team Leadership & Mentoring
Briefing, structured design reviews, quality control and SOPs that reduce revision rounds.
Skills & software.
Design & Art Direction
Digital & UI/UX
Software
Leadership & Generative AI
Education
Bachelor of Journalism and Mass Communication
Guru Nanak Dev University, Jalandhar, Punjab
2020 – 2023
Senior Secondary Education
St. Soldier College, Jalandhar, Punjab
2019 – 2020
